I look past the traditional UX
best practices, visual design improvements, UI redesigns etc.
I go for the deeper and bigger things that impact the top and bottom line of your business!
Here are some
examples of what
that could look like.
In just 6 months, I helped the company save $128k, gain back 2,560 hours of their employees time, and increased customer satisfaction by 96%!
Company A asked me to lead an application redesign project that they hoped to complete in a 3-month period. Immediately the red flags popped up.
It didn’t take long for me to understand that no one in the room could answer the basic question that begged to be answered:
Customer Success reps were spending about 2,560 hours extra every year trying to complete their tasks in this application.
The technology was old resulting in serious performance issues, integration challenges arose every day and there were constant security concerns with maintaining the confidentiality and data integrity of their clients.
In short, the business was wasting $128k on this application every year, the application required comprehensive training to internal users due to the dysfunctional layout of the UI, and of course- the users were sick and tired of not being able to successfully do their work.
After a few successful collaborative workshops with key business stakeholders, I was able to prioritize next steps for the changes that we needed to make to the application and surprisingly, there were only a few!
By identifying the key features in the application that would yield results that aligned with the business objective goals, we successfully delivered and made a huge impact in the business.
I freed up 25% of resources and improved application latency by 65% while enhancing the user experience by 75% through the redesign of Company C’s outdated “PDF Maker” application.
Company C created an internal software tool for generating thousands of PDFs for print and state/local filing.
The application suffered from numerous inefficiencies, such as 3-7 hour wait times, 30% system crash rates, and the dedication of 40% of IT support to help out.
This led to significant resource wastage and high levels of employee frustration.
By modernizing the tool, I helped the company stay competitive by boosting employee morale and productivity, ultimately improving client service.
Uncovering the critical flaws in the legacy system was challenging, particularly in gaining stakeholder buy-in for the redesign. I demonstrated the potential return on investment and long-term benefits, emphasizing the tremendous losses and consequences of avoiding the redesign.
The heavily manual process not only slowed operations but also led to a high error rate, delays, and additional costs.
The inefficiency and frustration associated with the application contributed to employee burnout, which cost the company both financially and in terms of morale.
As the UX Strategist, I led the research, design, and implementation phases of the project. Conducting expert interviews and a comprehensive UX/UI audit.
I developed personas, user journey maps, and a new information architecture.
Collaborative workshops with stakeholders and the development team aligned our goals and created a compelling business use case for the redesign.
The project, completed in five months, resulted in a more efficient and user-friendly tool, significantly increasing operational efficiency and employee satisfaction, and reducing costs associated with errors and inefficiencies.
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